Data Protection

With the following data protection information, we inform you how we handle your personal data (hereinafter only “data”). In particular, we would like to inform you about the type, scope and purpose of processing your data.

1.    Respnsible for data processing

We, the

Digital Latam GmbH

Bundschuhstrasse 7

14542 Werder

Managing Director: Andrea Brandt, César de la Cal

e-mail address:

are responsible for the processing of personal data within the framework of our website in accordance with the provisions of the Basic Data Protection Regulation (DSGVO).

1.     What does the processing of personal data mean?

·       personal data (hereinafter only “data”) is any information relating to an identified or identifiable natural person; who can be identified, directly or indirectly.

·       Processing is any operation or set of operations, whether or not automated, performed upon personal data, such as collection, recording, organisation, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

2.   When do we process your data?

When you contact us or visit our website, we process your data. Personal data will be used and processed by us solely for the purpose for which you have provided us with this data, for example by giving your consent or to fulfil our contractual obligations. In addition, data is processed to protect our legitimate interests.

1.     Use of data, processing purposes and legal basis

The concrete processing purposes, the data concerned and the legal basis of the data processing are listed below :

Purpose of processing

Data concerned

a) Website visit

Your website book will be logged. The following data will be processed: The name of the web page accessed, date and time of access, the amount of data transferred, the browser type and version, the user’s operating system used by you, the referrer URL (the previously visited page), your IP address and the requesting provider.

Legal basis

We collect this data on the basis of our legitimate interests within the meaning of Art. 6 para. 1 f) DSGVO in order to be able to guarantee the security of our website from time to time.

b) Contact

If you have contacted us by e-mail, for example, your details, such as name, first name, e-mail address, your message, will be processed solely for the purpose of processing and handling your enquiry.

Legal basis

This data is processed by us on the basis of your consent in accordance with Art. 6 Para. 1 a) DSGVO.

Transmission of your data to third parties

The data processing within the chat takes place at the chat provider, who processes the data exclusively according to our instructions.

e) Website analysis/tracking

We use certain cookies that store your IP address. This serves to analyse the user behaviour on our websites, to optimise our online offer. Please also refer to section E. b) Google Analytics.

Legal basis

Data processing is carried out on the basis of our legitimate interests in accordance with Art. 6 I f) DSGVO for the analysis of user behaviour and optimisation of our website.

Transfer to third parties

If you are logged into a social network with your user account, your visit to our website can be assigned to your user account there.

g) Display of fonts

To make the website visit attractive, we use external fonts from Google fonts. These fonts are downloaded from servers of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Google does not use cookies to provide the service. However, we do not know whether the IP address of the user’s terminal device is transmitted to Google and stored. Further information on data protection at Google can be found in Google’s privacy policy:

Legal basis

We process this data on the basis of our legitimate interests in the sense of Art. 6 Para. 1 f) DSGVO.

Transfer your data to third parties and to third countries

Google-Fonts uses servers located in the USA. The EU Commission has certified in an adequacy finding, the EU-US Privacy Shield, that the level of data protection in the above countries is identical to that in the EU. Our service provider (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”)) is certified. You can find information on this here:

We use cookies to personalize content and advertisements and to analyze traffic to our website. We also share information about your use of our website with our social media, advertising and analytics partners. You can find details at: or at Please also refer to the following section E.

1. Cookies

2. General

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted again after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies to recognize your browser on your next visit (persistent cookies).

You can delete all cookies stored on your computer and set most browsers to prevent the storage of cookies. You can find out how, for example, here:

In this case, you may have to make some settings manually each time you visit a page and you may have to accept the impairment of some functions.

2. On the use of Google advertising tools:

1.     a) Google Analytics

Google Analytics uses so-called “cookies”, text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including your IP address) is transferred to a Google server in the USA and stored there. Google will use the stored information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.

Google may also transfer this information to third parties if this is legally required or if third parties process this data on behalf of Google. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you agree to the processing of the data collected about you by Google in the manner described above and for the aforementioned purpose.

You may opt out of future data collection at any time by using the Google Analytics browser deactivation add-on at

You can also prevent Google Analytics from collecting data by clicking on the following link: Disable Google Analytics. An opt-out cookie will be set to prevent future collection of your data when you visit this website:

Please note that this website uses Google Analytics with the extension “_anonymizeIp()”. As a result, IP addresses are stored exclusively in anonymous form, a direct personal reference in connection with the stored data is thus excluded.


  1. b) Google Adwords Remarketing/Conversion Tracking

Our website uses the service Google Adwords. Google AdWords is an online advertising program of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). The remarketing feature allows us to show users of our website ads based on their interests on other websites within the Google display network (on Google itself, so-called “Google Ads”, or on other websites). Within the scope of the so-called conversion tracking, a cookie is stored on your computer/device when you click on an advertisement placed by Google. These cookies lose their validity after 30 days, do not contain any personal data and therefore do not serve for personal identification.

You can disable interest-based ads on Google and interest-based Google ads on the web (within the Google display network) in your browser by clicking the “Off” button at


1.    c) Google Tag Manager

Google Tag Manager is a solution that allows us to manage so-called website tags via an interface (and thus integrate e.g. Google Analytics and other Google marketing services into our online offering). The Tag Manager itself (which implements the tags) does not process any personal user data. With regard to the processing of users’ personal data, we refer to the following information on Google services. Terms of use:

1.    d) LinkedIn

We use the retargeting tool and conversion tracking of LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland (“LinkedIn”). For this purpose, our website incorporates the LinkedIn Insight Tag, which enables LinkedIn to collect statistical, pseudonymous information about your visit and use of our website and to provide us with aggregated statistics based on this information. Among other things, the following information is usually collected:

 – LinkedIn User ID (Cookie ID)

– IP address

– Metadata of the website visit, such as browser type, website visited

This information is also used to display interest-specific and relevant offers and recommendations to you after you have informed yourself about certain services, information and offers on the website. The relevant information is stored in a cookie.

The LinkedIN Insight Conversion Tool and interest-based advertising can be deactivated by opting out at the following link:

If you are a LinkedIN member, click on the “Reject LinkedIn” field. Other visitors click on “Reject”.

For more information about LinkedIn’s privacy policy, please visit

1.     e) Active Campaign


We sent our newsletter and additional forms are filled out using “Activecampaign”, a newsletter mailing platform from the US provider ActiveCampaign, LLC, 150 N. Michigan Ave Suite 1230, Chicago, IL, US, USA.

With the newsletter we inform you about us and our offers. If you would like to receive the newsletter, we require a valid e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided or that the owner agrees to receive the newsletter. Furthermore, we ask for your first name for the personalization of our newsletter, whereby this information is provided voluntarily. Further data will not be collected. This data is only used for sending the newsletter and will not be passed on to third parties. When you register for the newsletter, we save your IP address and the date of registration. This storage serves only as proof in the event that a third party misuses an e-mail address and registers to receive the newsletter without the knowledge of the entitled person. You can withdraw your consent to the storage of the data, the e-mail address and its use for sending the newsletter at any time. The withdrawal can be made via a link in the newsletter itself, in your profile area or by sending a message to the above-mentioned contact details.

Information about newsletter and consent

With the following information, we will inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the procedures described.

Content of the Newsletter

We send newsletters, e-mails and other electronic notifications containing promotional information (in the following “newsletters”) only with the consent of the recipients or with a legal permission. If, in the course of registering for the newsletter, its contents are specifically described, they are decisive for the consent of the users. Furthermore, our newsletters contain information about our products and our company (this may include, in particular, references to blog posts, lectures or workshops, our services or online appearances).

Double-Opt-In and Logging

The registration to our newsletter is done in a so-called double opt-in procedure. This means that you will receive an e-mail after registration asking you to confirm your registration. This confirmation is necessary so that nobody can register with foreign e-mail addresses. The newsletter registrations are logged to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address.

Use of the shipping service provider “ActiveCampaign

Newsletters are sent using Activecampaign, a newsletter delivery platform from the US provider ActiveCampaign, LLC, 150 N. Michigan Ave Suite 1230, Chicago, IL, US, USA.

The email addresses of our newsletter recipients, as well as other information described in this notice, are stored on ActiveCampaign’s servers in the United States. ActiveCampaign uses this information to send and evaluate the newsletters on our behalf. In addition, ActiveCampaign may use this information to optimize or improve its own services, such as to technically optimize the delivery and display of newsletters or for commercial purposes to determine which countries the recipients are from. However, ActiveCampaign does not use our newsletter recipients’ information to contact them itself or share it with third parties.

We trust in ActiveCampaign’s reliability and IT and data security. ActiveCampaign is certified under the EU-US Privacy Shield Agreement and is committed to complying with EU data protection regulations. We have concluded a Data Processing Agreement with the provider in accordance with a contract for order processing in accordance with Art. 28 DSGVO. The ActiveCampaign privacy policy can be found here. ActiveCampaign also protects our newsletter subscribers with a comprehensive anti-spam policy.

Registration data

To subscribe to the newsletter, all you have to do is enter your e-mail address.

Statistical survey and analyses

The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from the ActiveCampaign server when the newsletter is opened. In the context of this retrieval, technical information such as information about the browser and your system, as well as your IP address and time of retrieval are collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined by means of the IP address) or the access times.

Statistical surveys also include determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our nor ActiveCampaign’s intention to monitor individual users. We use the analyses much more to identify the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Online access and data management

There are cases where we direct newsletter recipients to ActiveCampaign’s web pages. For example, our newsletters contain a link that allows the newsletter recipients to retrieve the newsletters online (e.g. in case of display problems in the e-mail program). Furthermore, newsletter recipients can correct their data, such as their e-mail address, at a later date. Likewise, ActiveCampaign’s privacy policy is only available on their website.

In this context, we would like to point out that ActiveCampaign’s websites use cookies and that personal data is therefore processed by ActiveCampaign, its partners and the service providers used (e.g. Google Analytics). We have no influence on this data collection. We would also like to draw your attention to the possibility to object to the collection of data for advertising purposes on the websites and (for the European area).


You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. Your consent to receive the newsletter via ActiveCampaign and the statistical analyses will then expire. It is not possible to separately revoke the dispatch via ActiveCampaign or the statistical analyses. You will find a link to cancel the newsletter at the end of each newsletter.

Legal basis Basic data protection regulation

In accordance with the provisions of the Basic Data Protection Regulation (DSGVO), which will come into force on 25 May 2018, we hereby inform you that consent to the sending of e-mail addresses is given on the basis of Art. 6 Para. 1 lit. a, 7 DSGVO and § 7 Para. 2 No. 3, or Para. 3 UWG. The use of the mailing service provider ActiveCampaign, the performance of statistical surveys and analyses as well as the logging of the registration procedure are based on our legitimate interests in accordance with Art. 6 para. 1 lit. f DSGVO. We are interested in the use of a user-friendly and secure newsletter system that serves our business interests and meets the expectations of the users.

We would also like to point out that you can object to the future processing of your personal data in accordance with the legal requirements under Art. 21 DSGVO at any time. The objection can be made in particular against processing for the purposes of direct advertising.

1.    Duration of data storage

We only store personal data for as long as it is necessary for the purposes for which it is processed or if you have revoked your consent. Insofar as legal retention periods must be observed, e.g. commercial and tax law, the storage period for certain data can be up to 10 years.

Created chat logs are deleted within one working day.

1.    Your rights as a data subject


a) Information

Upon request, you will receive information free of charge at any time about all personal data that we have stored about you.

b) Rectification, erasure, restriction of processing (blocking), opposition

If you no longer agree to the storage of your personal data or if the data has become incorrect, we will, upon your instruction, arrange for the deletion or blocking of your data or make the necessary corrections (as far as this is possible under the applicable law). The same applies if we are to process data in the future only to a limited extent.

c) Data transferability

We store your data in a transferable form so that the data can be transferred to another company if you wish.

d)Exercise of your data subject rights

If you have any questions regarding the processing of your personal data, for information, correction, blocking, objection or deletion of data or the wish to transfer the data to another company, please contact:

Digital Latam GmbH

Bundschuhstrasse 7

14542 Werder


Please note:

Data for which we are not able to identify the data subject, e.g. if they have been anonymised for analysis purposes, are not covered by the above rights. Information, deletion, blocking, correction or transfer to another company are only possible with regard to this data if you provide us with additional information that allows us to identify the data.

e) Right of appeal

There is also a right of appeal to the competent supervisory authority (

1.     Right of revocation in case of consents with effect for the future


You may revoke any consent you have given at any time with effect for the future. Data for billing and accounting purposes are not affected by a cancellation/revocation or deletion. Your revocation does not affect the lawfulness of the previous processing.


·       You can revoke your consent e.g. by e-mail to: or by post to the address given under G. a).

·       When sending the newsletter you will also find a link in each newsletter with which you can revoke your consent to receive the newsletter.

·       Please alsonote our instructions for deactivating Google Analytics under E.b.)